POSITION: Regional Sales Engineer / Executive
DEPARTMENT / FUNCTION: Sales & Business Development - Mexico
REPORTING COMPANY: Bombas C.R.I. Espana
LOCATION: Queretaro, Monterrey, Mexico City ( CDMX).
REPORTING TO: Manager – Marketing & Sales / Zonal Manager / VP
QUALIFICATION & EXPERIENCE:
- Graduate degree required. Engineering / technical qualification or business qualification preferred.
- Minimum 3 to 5 years in sales, marketing, business development or channel sales; pump, motor, water systems, industrial equipment, building services or related B2B technical products preferred.
- Experience in Spanish regional sales, distributor management, project selling or contractor/installer networks will be an advantage.
- Spanish fluency required. English working proficiency required for coordination with C.R.I. group teams and business reporting. Additional regional languages are an advantage.
- Willingness to travel extensively within assigned Spanish region(s) and occasionally for meetings, training or group business requirements.
- Indicative: 25 to 35 years; suitable candidates outside this range may be considered based on relevant experience and capability.
JOB DESCRIPTION:
The Regional Sales Executive will be responsible for developing sales, distribution coverage, customer relationships and market intelligence for Bombas C.R.I. Espana within the assigned Spanish region(s). The role combines channel management, direct customer development, technical selling support and disciplined business reporting to achieve profitable growth across regular and focus product segments.
- Prepare and execute regional sales plans aligned with the annual business plan of C.R.I. Fluid Systems Mexico.
- Develop sales opportunities for water well, building services, wastewater, industrial, mining, process and related pump applications.
- Identify, appoint, develop and manage distributors, dealers and channel partners by region, segment and product line.
- Build and maintain strong relationships with distributors, installers, contractors, consultants, OEMs, project customers and end users.
- Generate enquiries, quotations, orders and revenue from assigned accounts and territories while monitoring both top-line growth and contribution margins.
- Follow up on overdue payments, receivables and commercial documentation in coordination with finance and operations teams.
- Provide technical-commercial guidance on pump selection, applications, operating conditions and product positioning, escalating complex technical cases where required.
- Participate in national and regional exhibitions, trade fairs, conventions, product demonstrations and promotional events to strengthen brand visibility.
- Conduct distributor/dealer education sessions, product workshops, sales training and customer awareness programs.
- Track competitor activity, pricing trends, customer requirements, regulations, market potential and emerging opportunities in the assigned region.
- Support demand planning, inventory visibility and stock control by sharing sales forecasts and market inputs with operations and management.
- Prepare accurate sales forecasts, visit reports, pipeline updates, MIS reports and market intelligence summaries on a scheduled basis.
- Ensure all sales activities comply with company policies, ethical business standards and applicable local requirements in Spain.
KEY RESULT AREAS
- Sales Growth – Achievement of assigned regional sales targets across regular and focus product segments.
- Channel Development – Appointment, activation and performance improvement of distributors/dealers in the assigned territory.
- Profitability – Margin-conscious selling, disciplined pricing and contribution to profitable regional operations.
- Market Coverage – Increased customer reach across contractors, installers, consultants, OEMs, industrial users and dealer networks.
- Receivables & Compliance – Timely collection follow-up, accurate documentation and adherence to company policies.
- Market Intelligence – Quality and timeliness of competitor, customer, opportunity and demand forecasts shared with management.
Required Competencies
Functional Competencies
- Sales planning, territory management and opportunity pipeline discipline
- Channel development and distribution network management
- Technical-commercial understanding of pumps, motors, pressure systems and application selling
- Negotiation, quotation follow-up, payment follow-up and customer account management
- Market analysis, forecasting, MIS reporting and competitor tracking
Managerial / Business Competencies
- Ownership of regional targets and disciplined execution
- Ability to prioritize high-potential accounts and segments
- Structured reporting, coordination and cross-functional follow-up
- Cost-conscious approach to travel, promotions and territory development
Leadership & Behavioural Competencies
- Customer-first attitude and professional representation of the brand
- Strong interpersonal, communication and presentation skills
- Self-motivation, resilience and willingness to travel extensively
- Positive attitude, learning mindset and adaptability to business needs
Preferred Candidate Profile
- Demonstrated ability to open new accounts and convert opportunities into recurring sales.
- Good understanding of pump applications in agriculture, building services, wastewater or industrial environments.
- Comfortable working independently in the field while maintaining disciplined reporting and CRM-style follow-up.
- Able to collaborate with technical, logistics, finance and management teams to resolve customer requirements.
- Professional, ethical and commercially mature approach to distributors, contractors and key accounts.
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